Proposal for Bladesman

AI Lead Generation System for Bladesman.

A done-for-you outbound system that puts your production company in front of the right agencies, in your voice, without taking time from your calendar.

Issued August 04, 2026 Valid until September 03, 2026 Ref prop-b0bc0163

Executive Summary

Where Bladesman is now, and what I would run

Angus took the discovery call while you were away, and the core problem is straightforward: every client relationship you have came through referrals or repeat work, which is a credit to what you deliver on set, but it leaves the new-agency pipeline entirely outside your control. The proposal is a done-for-you outbound system on email and LinkedIn, ICP defined and approved by you before anything sends, copy written and signed off in your voice, with a guarantee of 15 qualified agency meetings in 60 days or I keep working until I hit that number. The goal, in Angus's own words, is three or four more large agency relationships that produce repeat work, enough to bring on a third person and give you both room to breathe.

The problem

What's slowing your growth

Before implementing any solution, the problem has to be clear. Here's what came out of our call.

Wrong people, wasted conversations

Every logo you have won came through referrals, warm intros, and repeat clients. You mentioned on the call that the one time you did try active outreach, the agency sent leads that simply were not the right fit: not the agencies, producers, or PR companies you naturally work with. When the ICP is off, every meeting is a time tax on a calendar you guard closely, and you will not sit across the table from someone who was never a realistic match.

Robotic tone kills warm brand

Your whole competitive edge, from the first email through to post-shoot feedback, is a warm, jargon-free personality that leaves people wanting to come back. You told me the previous outreach sounded impersonal and corporate, the opposite of how you actually communicate. Messaging that does not sound like you does not just underperform, it actively damages the relationship before it has started, because the agency's first impression is a template that could have come from anyone.

No feedback loop, no control

You were specific on the call: you gave the previous agency clear feedback, they said 'we hear you, we hear you', and then carried on exactly as before. That means you had no real ability to course-correct the campaign, and your brand was being pushed into the market in a way you had already flagged as wrong. Without a documented, responsive feedback mechanism, any outreach system is running on autopilot in the wrong direction.

3 to 4 agency gaps cost you a hire

You are consistently busy, but the source of that work is entirely passive, and a handful of agency relationships going quiet at the same time is what creates seasonal gaps. You told me the goal is three or four more large agency relationships that produce repeat work, enough to justify bringing on a third person and letting you step back while Angus steps up. At a conservative £30,000 average project value and even one recurring project per agency per quarter, those four relationships represent up to £480,000 in annual recurring pipeline you are currently not actively building toward.

The solution

How we solve it

Here's how the LUNIFAI offer directly addresses each of the problems above.

ICP locked before anything sends

During onboarding, we define your ideal agency profile together: company size, location, decision-maker titles (Head of Production, CMO, agency ECD), and the specific brief types you want more of. Nothing is scraped, no sequence is loaded, and not a single message goes out until you have reviewed and signed off on the target list. You approve who gets contacted, which means every meeting on your calendar has already passed a filter you set.

Copy written in your voice

Before the campaign goes live, I will ask you for examples of past outreach, LinkedIn DMs, or emails you have sent, so the sequences are written to match the warm, direct, jargon-free tone you described on the call. I will also name-drop relevant shared clients where appropriate, the kind of opener that signals you know their world, not just their industry vertical. You review and approve the copy before a single contact receives it.

Weekly changes, not empty promises

Every two weeks we have a 30-minute review call, and any copy, targeting, or angle change you flag is actioned the same week, not acknowledged and ignored. You have a shared Slack channel, a shared Google Drive, and full visibility of the CRM at all times, so you can see exactly who is being contacted, what they received, and what they replied. The feedback loop is built into the process, not bolted on after you complain.

3 to 4 agency deals in the pipeline

The guarantee is 15 qualified meetings in 60 days from launch, every one of them matching the ICP you approved. At your own figures from the call, a 30 percent close rate on a £30,000 average project value puts each meeting at £9,000 of expected pipeline. Fifteen meetings over two months projects to roughly £135,000 in potential new revenue at that close rate, from relationships that, unlike one-off projects, are targeted specifically to become recurring agency partnerships. That is the pool you need to justify the third hire.

Why us

Why LUNIFAI

ICP is yours, not mine

The previous agency picked the targeting themselves and ignored your corrections. Here, the ICP is built with you in week one and nothing sends until you have approved the contact list. You decide who Archie meets.

Copy approved before it goes out

The agency before sent messaging that sounded robotic and corporate, the opposite of your brand. Every sequence is written to match your tone and reviewed by you before a single contact receives it, including any shared-client name-drops you want included.

Feedback ships in days, not weeks

You told me the last agency said 'we hear you' and then did nothing. Changes you flag in our shared Slack channel or on the fortnightly review call are actioned the same week, with a clear record of what changed and why.

Sector track record in production

The results shared on the call come from four clients in media production specifically. The playbook is already proven in your industry, not being tested on you.

Who it helps

Who it benefits on your team.

Archie, Director and CEO

Every meeting on his calendar has already passed the ICP filter he approved, so he only shows up for conversations worth his time. As the new agency relationships compound, the goal he described, stepping back while the business runs, becomes structurally possible.

Angus, Producer

The system handles all outreach, follow-up, and booking without requiring daily input. Angus gets the capacity to step into a more senior role, rather than spending time chasing cold contacts or coordinating with an agency that ignores feedback.

Future third hire

The recurring agency pipeline this engagement is designed to build is the direct financial justification for bringing on a third full-time person, the hire both partners said they want but cannot yet support on passive inbound alone.

Done for you

One machine. You just show up.

Before the meeting

I run the entire machine

Infrastructure

DomainsMailboxesWarm-upDeliverability

Data

List scrapingEnrichmentVerificationRouting

Messaging

IcebreakersCopywritingWinning angles

Channels

LinkedIn SequenceEmail Sequence

CRM

Custom Airtable CRMPipeline buildCRM hygiene

Appointment setting

Reply to every interested leadFollow-ups on your behalf until booked or a clear noBooked to your calendar

MEETING BOOKED

After the meeting

All you do

Show up to the call
Pitch and close, like you always do
Update the CRM stage

Free bonus

Custom dashboard and funnel tracker

Your own live dashboard: campaign performance, reply and booking rates, and a full funnel tracker from first touch to closed deal, so you can see exactly what the system is producing without asking for a report.

Worth £3 000, yours free

Scope of Work

Scope of work and deliverables.

Onboarding & Infrastructure Implementation

Month 1

Onboarding calls (1-2h) and tool handover
Tools & software configuration
Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
Google Drive setup with document structure
APIs & integrations configuration
Domains and email addresses warm-up
Scraping and leads list building
Data enrichment + icebreaker generation
Sequences writing + A/B testing variants
Complete booking system setup (Cal.com/Calendly)
CRM pipeline tracking setup
Appointment setting, replies to leads & follow-ups
Strategy call every 2 weeks (30 min)
LinkedIn launch, week 2

Scope of Work

Scope of work and deliverables.

Activation & Optimizations

Month 2 & beyond

Email/multichannel campaign launch, week 4
Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
Continuous system & campaign optimization
Appointment setting, replies to leads & follow-ups
Strategy call every 2 weeks (30 min)
Analytics tracking and dashboards

Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Month 1 Onboarding & Infrastructure Implementation

Month 2 & beyond Activation & Optimizations

Week 1

Onboarding & ICP. Domain setup and mailbox warmup begin.

Week 2

Lists & copy. LinkedIn outreach starts.

Week 3

Warmup & QA. Sequences loaded, tested, validated.

Week 4

Campaign live. Opportunity alerts land in Slack and email.

The Guarantee

At least 15 qualified meetings within 60 days of full multichannel launch, about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first. If I don't hit that number, I keep running the system at no further monthly fee until you have them. There is no setup fee and nothing to pay before we start.

Roadmap

Where this goes next.

Not included in this proposal. These would be scoped and quoted separately, later.

Automated pitch deck system

Once the agency pipeline is flowing, the next bottleneck you flagged is proposal and treatment creation. A custom AI system built around your existing templates could reduce each pitch from a full day of work to roughly 30 minutes of human QA, letting you respond to triple-bid briefs the same day they land.

CRM and pipeline automation

The Airtable CRM built in this engagement tracks leads through to meeting booked. Phase two extends it to track proposals sent, project status, and recurring client cycles, so you have a live view of revenue predictability rather than relying on memory and inbox search.

Reactivation campaign for cold contacts

You mentioned that leads gone cold over the years regularly come back out of the woodwork. A structured re-engagement sequence targeting your existing dormant contacts, built on the same infrastructure, would turn that passive trickle into a repeatable revenue channel.

Inbound content and LinkedIn presence

The outbound system generates the first conversation. A complementary LinkedIn content strategy, publishing in your voice around the production process and behind-the-scenes work you already film, compounds inbound interest from the same agencies receiving the outbound.

Ways of Working

What working with us looks like.

Step What happens Why it matters

01Onboarding & Platform Setup We configure all your tools according to best practices. Operational from day one. Save dozens of hours.

02Review call every 2 weeks 30-minute call every 2 weeks to review progress: leads generated, calls booked, and what we change next. Keeps everyone aligned and makes sure you always get the highest ROI leads.

03Weekly sprint We work every week generating leads for you and sending them to you via Slack and email. Our goal is to minimize meetings. You pay us to save time, not spend it.

04Simple communication We communicate via a shared Slack channel, and use it to chat and deliver updates (M-F 11am-6pm CET). Pre-existing workspace? No problem, we'll Slack Connect. New to Slack? We'll invite you to ours.

05Feedback loop We iterate campaigns based on your copy and market feedback autonomously, without you. The only thing you need to worry about is closing deals. Changes are delivered in the shared Slack channel once per week, pre-review.

06Peace of mind Peace-of-mind maintenance on all prior builds and systems. You don't need to worry about maintenance, systems, or additional charges.

Software

Software and platforms.

Monthly cost at your expense

£200 to £450

Depending on the volume to manage and the solutions your system requires. These are billed to you directly by each provider, never marked up.

Annual plans

Most platforms offer between 17% and 37% discount on annual commitments.

Volume purchases

Economies of scale reduce the unit cost on credits. AnyMailFinder, for example, is $870 for 100,000 credits ($0.0087 each) against $49/month for 1,000 credits ($0.049 each), an 82% saving on unit cost.

Combining both levers, annual plus volume, real savings reach 30 to 40% compared with standard monthly rates. I set this up for you at cost.

Investment

Your investment

Monthly investment

£4 800/mo

Minimum commitment of 3 months, billed monthly

The guarantee: At least 15 qualified meetings within 60 days of full multichannel launch, about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first. If I don't hit that number, I keep running the system at no further monthly fee until you have them. There is no setup fee and nothing to pay before we start.

Pricing model

Pick the commercial structure that suits you. The total updates automatically.

Option A, flat retainer One monthly fee, nothing else. No per-meeting fee however many meetings land, so a strong month costs you exactly what a slow one does. Simplest to budget for. Option B, half retainer plus a fee per qualified meeting Half the monthly fee, plus a flat fee for each qualified meeting that actually took place. Most of what you spend is then tied to a result rather than to a month passing. Meetings are invoiced weekly and can be contested within 48 hours. Per qualified meeting £1200

Your configuration

Investment

How the three months work.

Three months is the minimum term, and it is not an arbitrary lock-in: domains and mailboxes spend roughly the first three weeks warming up, the campaign reaches full volume in week four, and it takes a further few weeks of live data to know which angle wins. A one month engagement would end before the system had finished telling us what works.

Week one begins on the day of signing, with your onboarding session. We configure your tools and automation platforms, handle authentication and access sharing, and lock the ICP and the angle together.

LinkedIn outreach starts in week two, so the first opportunities can land before the email infrastructure is even ready. Domains and mailboxes warm up in parallel across weeks one to three, which is why the guarantee is measured from full multichannel launch rather than from your signature.

From week four the full engine runs: email and LinkedIn together, replies handled in minutes, meetings booked straight into your calendar, and a strategy call every two weeks.

LUNIFAI

Terms

Contractual Terms

Proposal for Bladesman · AI Lead Generation System

01Purpose

LUNIFAI provides automation, integration, AI development, and low-code/no-code services. Deliverables are detailed in the proposal.

02Obligations

LUNIFAI commits to mobilizing the necessary resources for proper mission execution and promptly informing the Client of any blockages. The Client provides necessary elements, validates deliverables within deadlines, and settles amounts due according to agreed terms.

03Liability

LUNIFAI acts as an integrator of third-party solutions (n8n, Airtable, etc.). It is not responsible for bugs or limitations of these tools. Its liability is limited to a best efforts obligation, excluding gross negligence. Commercial closing is exclusively the Client's responsibility.

04Payment

There is no setup fee. The Client selects one of the two structures stated in this proposal on the proposal page, and that selection governs invoicing for the whole engagement. Under Option A the monthly retainer is invoiced in three instalments, the first payable on signature and the following two at 30 and 60 days. Under Option B the monthly fee is half that amount on the same schedule, plus a fee per qualified meeting invoiced weekly, itemised by meeting date and attendee, payable within 7 days. Campaigns are paused if an invoice remains unpaid beyond 14 days. Software and API costs are at the Client's expense and are never marked up.

05Guarantee

LUNIFAI guarantees a minimum of 15 qualified meetings within the first 90 days of the engagement. Because cold email infrastructure requires roughly three weeks of domain warm-up before sending at full volume, this target is measured over the 60 days that follow the full multichannel launch (email plus LinkedIn running together), not from the contract signature date. If LUNIFAI has not delivered 15 qualified meetings by the end of that window, LUNIFAI continues to run the entire system at no further monthly fee until the fifteenth qualified meeting has taken place. Under Option B, meetings delivered during that extension remain payable at the per-meeting rate, since the extension covers LUNIFAI's time and not the results produced. Any delay or interruption attributable to the Client pauses the measurement period for its duration.

Offer Architecture happens in week 1. The Client attends the session and signs off on the angle taken to market.
Messaging is approved within 48 hours. Copy sitting in an inbox is a campaign that is not sending.
LUNIFAI's copy is what goes to market. The Client is free to write an alternative version, which LUNIFAI will gladly run as an A/B test against its own.
Booked calls get attended, by the Client or by a closer, but somebody takes them.
The Client answers LUNIFAI within 24 hours when a lead needs them.
Sender accounts and calendar access are provided at onboarding, and the campaigns are neither paused nor restricted.

06What Voids the Guarantee

Two things void it: refusing the offer architecture work, and overruling LUNIFAI's copy. In either case LUNIFAI still builds and runs the entire system, but the 15 meeting guarantee no longer applies.

07Definition of a Qualified Meeting

A meeting counts as qualified when all of the following are true:

ICP match: the attendee's company matches the ideal customer profile we define together during onboarding (sector, company size, and geography).
Decision-making authority: the attendee is a decision-maker or a direct influencer on the buying decision (e.g. founder, director, head of brand or marketing), or the role you would normally sell to in a company of that type.
Genuine interest: the prospect has explicitly agreed to a scheduled call to discuss your services, fees, case studies or working together, booked into your calendar.
Attendance: the meeting takes place. A prospect who reschedules and then attends still counts. A one-off no-show does not, but I re-engage them at no cost and it counts once they attend.

08Contesting a Meeting

Under Option B the Client has 48 hours after a meeting takes place to contest it in writing, stating which of the qualification criteria above it failed. A meeting not contested within that window is billable. This keeps what counts as a qualified meeting settled by the criteria above rather than renegotiated invoice by invoice. Under Option A no meeting is separately billable, so nothing needs contesting: the criteria above still govern the guarantee count.

09Termination

The engagement runs for a minimum of three months, which is the time the infrastructure needs to warm up, reach full volume, and produce enough data to optimise against. After that term either party may end the collaboration at any time with 30 calendar days' written notice, with no penalty and no compensation. Meetings already delivered and not contested remain payable.

10Ownership

Deliverables are licensed to the Client for exclusive use after payment. LUNIFAI retains its methods, tools, and technical structures.

11Applicable Law

This agreement is governed by Swiss law. Exclusive jurisdiction: courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

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By LUNIFAI

Lukas Yu Manwaring

Founder · LUNIFAI · August 04, 2026

By Bladesman

Archie Brooksbank

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